Mobile Internet Access
In a study by comScore performed with the cooperation of operators O2, Vodafone, Orange, T-Mobile and 3 UK it was confirmed that almost 16 million people in the UK accessed the internet from their mobile phone handsets in December 2009. The numbers are staggering with a combined 6.7 billion pages viewed and spending an accumulated 4.8 billion minutes online during that month. It is interesting to note that 70 percent of the total pages viewed were the Top 10 sites.
- Mobile Operator Sites
- Google Sites
- Facebook.com
- Yahoo! Sites
- BBC Sites
- Apple Inc. Sites
- Microsoft Sites
- Sony Online (inc. Sony Ericsson)
- Nokia
- AOL (inc. Bebo)
The accelerating handset usage and internet access is fueled by the rise of smartphone devices which now account for 20 percent of the total UK consumer base. While smartphone users account for 29 percent of the UK total mobile internet access they represent 47 percent of user page views and just slightly over 50 percent of the total time spent online in December 2009.
